Digital Marketing Facts

According to a study by HubSpot, 76 percent of surveyed users find easy-to-find information as the most important factor in web design. So, quickly and effectively delivering intuitively discovered information is what site visitors expect from a website’s design.

HubSpot’s study

In addition aesthetics, design, in particular, involves analysis of user data. The following web design tips are based on the results of scientific studies. React, who is one of the best digital marketing agencies in Dubai also take an active role in this case.

1. Loading speed has a big impact

Figure – Test your website on Google Page-Speed Insights. If your website does not load fast enough, visitors will leave.

Nobody likes to wait. If the site is not loaded in three seconds, 40 percent of potential visitors leave. Research by Google and Microsoft many years ago found that loading speeds impact all areas such as visitor satisfaction, bounce rate, conversions, and revenue. As a result, search engines rank slow-loading pages lower. Always make sure that the page loads as fast as possible. Google can test your website and provide optimization tips. The following articles help with optimizations for WordPress, Joomla, and Magento:

2. Hick’s Law: Increase your conversion rate with less choice

Hick’s law states that the more options a person has, the more time it takes for a decision. For this purpose, an interesting test was carried out in a supermarket. Test subjects could try different varieties of jams. The result: those with more choices were less likely to choose a jam and bought it than people with fewer choices.

As a result, you can easily increase conversions by limiting the choices your site visitors make. For example, you can reduce the number of menu items, focus on one goal and call-to-action per page, and only show the social media buttons of the networks in which you are actually active.

3. The order: Important info at the beginning and end

The attention span of the page visitors is getting shorter and shorter. Short paragraphs are read, longer paragraphs are skimmed over and skipped.

The primacy-recency effect means that readers remember information presented at the beginning and end better than elsewhere. This effect is important for optimal marketing: the important information belongs at the beginning and the end of the website.